Make way for chubby idols!

As one of the most controversial new trends in J-pop, oversized idols begun their conquest to rule the world last year, and I gotta say happiness is guaranteed after listening to these songs! Let's take a look at some chubby idol groups:

The-not-actually-chubby-idols: Chubbiness

380 kilograms of idols: Pottya

And one more round trio: la BIG 3



Now I want to see a chubby idol group that doesn't sing about being chubby and eat delicacies on their videos. An idol group that is purely an idol group that just happens to be chubby, not an idol group whose existence revolves around being chubby. Seriously. Every one of these songs has the word macaron in their lyrics. Look at all the food and the pastel colors. I don't even have to look up the lyrics to know what they're singing about. Like it isn't possible to be chubby and live healthily?

Chubby idols got even the Americans thinking: Is this positive song actually positive?
(This video has surprisingly good arguments. Among the bad ones. Still, watch it!)

They're getting a bit sidetracked, let's return to the point:
These three groups are the exact copies of each others.

So, is every chubby idol destined to be like every other
chubby idol for the rest of their career?

No. This trend is still very young, and only taking its baby steps. I think Japanese music industry will keep evolving as quickly as it has to present day, and one day chubby idols won't be a thing anymore. They'll just be idols that are chubby. This is just the annoying first level of trying something new, where everyone are clones of each others.

I could almost say I know the positive lyrics are meant to be positive. These groups are created to honestly encourage girls to love themselves, not to eat more. A new idol group's survival just depends on having a personality. This "chubby concept" is something really rare in the Japanese music industry, so it will guarantee you the interest of the public. One of the Japanese characteristics is to generalize things and that's why these girls are loving the food.

Many fear Japanese chubby idols will get flushed down the toilet, like their Korean sisters Piggy Dolls got. Read more here. It's a possible scenario.
Then again, I have faith. Chubby idols won't go distinct, but eventually a few groups will be able to maintain the balance between chubbiness and the right concept and to succeed. They'll start making songs about regular idol subjects, they'll stop eating candy in each of their MV's. They'll possibly still be marketed as chubby idols, but by then the trend has got over it's awkward-teenage-phase. That is my hope and belief.

I will be very excited to follow what is next for chubby idols. Stay with me, and while waiting for more controversy, enjoy their great music!


By the way, I'm not saying anything about individual groups, but don't say the entire "chubby concept" is embracing All About That Bass that was released on June 30, 2014, when Chubbiness' auditions were held on June, 2013. And That Bass is so original with the 50's theme!

♥